Bukonge Terence - Abba Pere
Note: The content below is an iJAVoices kind of article. iJAVoices is a collection of engaging views and analysis from outside and in-house contributors, on the issues affecting society and faith today. iJAVoices do not necessarily reflect the views of iJesusAfrica and the opinions expressed are solely those of the author(s). 

Article by Kelly Ladouce

To begin with, gospel music is a genre of music, and the creation, performance, and definition of gospel music vary according to culture and social context. Gospel music is composed and performed for many purposes, including aesthetic pleasure, religious or ceremonial purposes, and as an entertainment for the market place.

Gospel music usually has dominant vocals (often with strong use of harmony) with Christian lyrics, and can be traced to the early 17th century with roots in the black oral tradition. Though gospel music is a necessity to Christians, there are some hindrances to this genre of music, as well as possible solutions to enhance Gospel music production, promotion & consumption In Cameroon.

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Hindrances

  1. The gospel music industry needs to do much work through promotion and sensitization to change the mindsets of Cameroon music lovers.
  2. Cameroonians do not believe in what they have and thus, they don’t promote their gospel artists; which discourages and kills their talent in this brand of music.
  3. There are no responses to gospel music demos. Many gospel artists have experienced demo disappointment and this is a hindrance to gospel music promo.
  4. More to that, there are low turnouts during gospel music shows. Few things are disheartening as playing to an empty room on the night of the gig. There may be reasons to account for the low turnouts.
  5.  Some reviews of gospel music are not published; being told that your music was supposed to appear in prints or online has been dropped is frustrating. This often occurs and isn’t personal. Although a writer may say that a review will appear, they do not have the final say as it may be dropped by an editor.
  6. Canceled shows; when starting out, bands are often working with promoters who may be inexperienced and just put on shows for fun. When dealing with promoters we don’t put on shows professionally, there is always a chance that they will have to cancel your gig and may not let you (Gospel artist) know until the last minute.
  7. Low funds; simply getting to the point where you can support yourself through your music requires a lot of work and patience.
  8. Internet copyright and royalty issues; the internet provides many opportunities for music promotion, and fair licensing regulations and royalties should be in place. Music rights holders should hammer out a realistic plan for licensing and compensation with websites that host and promote music.

Some possible solutions to enhance Cameroonian gospel music promotion

  1. Gospel music lovers, promoters, and editors should try as much as possible to support our Cameroonian gospel artists in every way they can.
  2. Gospel artists should keep building their profile,  planning shows in order to create awareness.
  3. As a promoter, keep your promo package updated and labels informed about your current activities.
  4. Stay on top of your social media presence, posting early and often to social sites and your own blog.
  5. Let us develop a spirit of supporting our gospel artist. This goes to gospel music lovers, let’s give out 100% support to our gospel artist, please.
  6. Music right holders should hammer out a realistic plan for licensing and compensation with websites that host and promote Cameroonian gospel music.

JUNIOR PRAISE a gospel artist said “Having to make people believe in my vision especially those around me hasn’t been easy. For my two (2) years as a gospel artist, I haven’t been able to have any sponsor for any of my projects. There is a lack of collaboration between the few gospel artists in this nation. There is a serious issue when it concerns the church advancing and promoting its artist only. Most people who invite us to programs do not value gospel music.

Some people need to start understanding that there is a very big place for gospel music in Cameroon; I mean the media, the government, etc. Investors need to start looking at our domain. Our churches should start looking at the initiatives of a few others like Christ embassy etc. and see how to help this very important arm of the church. The general public should start having the mindset that we gospel artists are as valuable as and even more valuable than the secular artists. There is a need for a national association of gospel artists where they come together, share their ideas, difficulties, and help each other to grow”.

What do you think of this article? CLICK HERE to comment!

Follow Kelly Ladouce on Facebook: @Kelly Ladouce

Note: The above was an iJAVoices kind of article. iJAVoices is a collection of engaging views and analysis from outside and in-house contributors, on the issues affecting society and faith today.

iJAVoices do not necessarily reflect the views of iJesusAfrica and the opinions expressed are solely those of the author(s). 

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Precious
Precious
May 10, 2020 2:51 pm

I think this article is very interesting and encouraging. And i think gospel music is very necessary in our day to day life and especially in this crucial moment and i thank God for using Kelly to encourage the 21st century children to look up to God because he is the author and finisher of our faith. I pray to God Almighty to continue to use his precious daughter Kelly to be an example of his goodness to others🙏

Frankells
Frankells
May 10, 2020 2:23 pm

Hindrances and possible solutions are so correct. We start by believing on ourselves and from there, we will promote what we do and will obviously make shows and raise funds for the promotion of gospel music in Cameroon.
Truth be told, Cameroonian Gospel artists need to put work down. No big vibes from kamer Gospel stars if they won’t convince the audience they are fit and ready to deliver.
Not putting my money on what’s not gonna pay, remember it’s still show “biz”.

Charles luanga
Charles luanga
May 10, 2020 2:25 pm

That was very thoughtful of you Kelly l kudos keep up

kelly ladouce
kelly ladouce
May 10, 2020 1:49 pm

waow what a great writeup from me 🙏

Kili Beilnda
Kili Beilnda
May 10, 2020 2:40 pm

The article is good. Knowing the possible hindrances to Gospel music is a step in over coming them

Raima
Raima
May 10, 2020 5:39 pm

This is a very useful article. Thanks Kelly la douce

Emelda kuminyuy
Emelda kuminyuy
May 10, 2020 9:24 pm

This article has really made me know if not all much about gosple music in Cameroon,challenges they face. If they are to take this solutions she brought into consideration, then I think it will help much in the gosple music industry in Cameroon. Thanks for the lesson learned.

nicoleyula
nicoleyula
May 10, 2020 2:40 pm

Start the discussion…beautiful article gospel artists should be supported, people should attend their shows often.

Debby Dianna
May 10, 2020 2:59 pm

Great article 🔥🔥
So true, keep up dr

Moungang Yvan
Moungang Yvan
May 10, 2020 3:33 pm

It takes to make something great and this started with you and all those participating in this competition. I hope with tiime I’ll be able to help the Music industry of Cameroon especially Gospel music. May God bless you all.

Linda
Linda
May 10, 2020 3:45 pm

Kul article mum…. Hope your resolutions get into the right ears so that they can be implemented

Modeste
Modeste
May 10, 2020 3:50 pm

Well written, keep up

Elvis ezeh
Elvis ezeh
May 10, 2020 4:41 pm

Wow what a wonderful write up,keep it up my dear,oluwa got your back

Glen
Glen
May 10, 2020 8:06 pm

great writeup kelly, I hope this writeup will go a long way to impact the Cameroonian gospel music industry

Ngufor
Ngufor
May 10, 2020 8:23 pm

@KellyLadouce, thanks for the points you outlined concerning the hindrances and possible solutions to our Gospel artists in your article. Believe me, if our kamer Gospel artists follow up this article, they will definitely have positive outcomes cos knowing the problem is half the solution. They need funds so they can boast their carrier, how do we support when we don’t see any form of hard work? Please compare ur arts (Songs) with other international Gospel artists (Nigeria, Kenya, S.A etc) and try to double up ur work. Meet some producers, churches and promoters, show them ur arts and be… Read more »

Stacy
Stacy
May 10, 2020 10:15 pm

I love this writeup i believe it will go a long way to enhance Cameroonian gospel music and make the Cameroonian gospel music grow from strength to strength

Staelle B
Staelle B
May 10, 2020 3:01 pm

I have read it so far and I agree with all of here
Solutions though we lack gospel editing house in this country or if free concerts where benevolent funds could be raised in order to promote this musical sector and the artist image will also be great so far am proud of you choices and decisions

Danielle A
Danielle A
May 10, 2020 10:41 pm

Nice work Kelly, keep up.

Bakia D Junior
Bakia D Junior
May 11, 2020 12:59 am

Great writing. More grease to your elbows

Neba
Neba
May 11, 2020 2:49 am

This is just the best article I’ve read through amongst others. All hindrances validated and suggested solutions accurate.

Fai
Fai
May 11, 2020 6:18 am

Wow great write up Dr courage kelly

Gloria
Gloria
May 11, 2020 8:23 am

Good one here. To every artist , enterpreneur , and every other workfield in the gospel,keep on with the good work. Fight for your purpose , in all prayers and your helpers will surely come your way.

CURTIS
CURTIS
May 11, 2020 8:30 am

That’s a very interesting analysis. I encourage you to continue in that way. It’s nice.

Neba
Neba
May 11, 2020 8:38 am

I totally agree with you dear…!!!
Awesome write up.

Bafut_pikin
Bafut_pikin
May 11, 2020 8:45 am

The best is yet to come. Thanks for outlining the difficulties our Gospel artists encounter and the possible best solutions to these difficulties. .
May the Lord’s name be praised.

Doris
May 11, 2020 9:43 am

Great article Kelly…
Thumbs up👍
We thank God Almighty for using you to air this out… And also we pray actions be taken sooner or later to promote the Cameroon Gospel music to greater heights.

Rahima
Rahima
May 11, 2020 9:59 am

Woaw great inspiration Kelly is sooo awesome thanks😻😻

Annick
Annick
May 11, 2020 10:01 am

Waohhh dr, I’m so impressed with your article, indeed we need to encourage the gospel artists and music in Cameroon by supporting them in one way or the other as you’ve listed out.

Biika marie
Biika marie
May 11, 2020 12:01 pm

i agree that gospel music will help you have a Hopefull out look.iwill think that having your focus on things that will help you will be a good thing to add to your life I should consider going to a service that will incorporate a lot of gospel music

DIEUDONNE Ngwa
DIEUDONNE Ngwa
May 11, 2020 1:03 pm

Kelly great write-up hope this article goes a long way to boost the Cameroon Gospel music industry

Rachael
Rachael
May 11, 2020 6:01 pm

Very interesting piece. Keep up

Jordan F
Jordan F
May 11, 2020 7:42 pm

Very interesting

Kengne Willy
Kengne Willy
May 11, 2020 8:43 pm

This article is very true. It shows realities of the gospel genre of music in our society, Cameroon as an example. Thumbs up for you @KellyLadouce keep up
face

Ncn
Ncn
May 12, 2020 11:11 pm

Kelly wins this,kelly winner

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