Note: The content below is an iJAVoices kind of article. iJAVoices is a collection of engaging views and analysis from outside and in-house contributors, on the issues affecting society and faith today. iJAVoices do not necessarily reflect the views of iJesusAfrica and the opinions expressed are solely those of the author(s).
Article by: Kelly Divine – a contestant for May 2020 #iJAFaceofTheMonth Contest
I have come to realize that when it comes to promoting music, our bloggers focus on artists – people with recorded songs, not knowing that every singer was not designed to be a recording artist. Some people were just made by Father God to be worship leaders, moving from nations to nations enabling people to experience God in worship.
How many non-recording artists – worship leaders have our bloggers promoted? madeofgodtv.com featured a Cameroon based worship leader called Kelly divine and that was it. You may ask: “How many worship leaders have contacted bloggers for promotions?” My own question is how many times have bloggers written a post about that?. Even after attending great programs, being blessed by great worship leaders how many went home and wrote something about it?
This is one of the things I have seen and wish it could be looked into by every Cameroonian gospel blog or promotional platform.
A Cameroon based gospel blog called madeofgodtv made a statement that they stopped free adverts because of an artist’s reaction. Looking at the comments made by others, I was made to understand they were not making money from free adverts which is correct.
My concern is, those rules put in place about artists paying for promo; is it just for our Cameroonian artists or for every artist – Foreign or Home-based? I recently browsed through madeofgodtv and the first video I saw was that of Ada. How did she pay for that?. It shows that the decision or artists paying for promotions was based on our home-based artists only. I personally do not find this healthy for our growing industry.
I think our bloggers fail to understand that music is not just about being an artist. Our gospel bloggers should start promoting worship leaders. Get some of their live sessions and feature on their platforms.
Secondly, I am not refusing the fact that artists should pay for the promotion of their songs but if we want to do something let’s do it. How does it sound, to tell your artists to pay before featuring their songs, and not charge foreign artists?. Let’s promote ours. Nigerians wouldn’t have gotten this far if they were acting like us. Let’s sit down and build our industry.
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Follow Kelly Divine on Facebook: @Kelly Divine
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Note: The above was an iJAVoices kind of article. iJAVoices is a collection of engaging views and analysis from outside and in-house contributors, on the issues affecting society and faith today. iJAVoices do not necessarily reflect the views of iJesusAfrica and the opinions expressed are solely those of the author(s).